What kind of media institution might distribute your media product and why?
There are various different distribution companies in the film industry that are experts in distributing certain types of films. For example, CineMANX specialise in distributing huge blockbusters with extremely large budgets, some of there biggest successes being films such as 'The Hunger Games' and the 'Twilight' franchise. This company would not be a very good choice for our film in terms of distribution as ours is small budget and independent. Furthermore, in relation to cost, paying CineMANX to distribute our film would be an extraordinary amount of money that Ronnor Productions simply doesn't have.
So, when deciding as to which company would be the best institution to distribute our film there are various factors that we must consider and take into account.
When discussing whether or not our thriller can be considered as mainstream, we must first explore the concept and term mainstream. Mainstream, by definition, means the ideas, attitudes or activities that are shared by most people and regarded as normal or conventional.
Torpidity would be perfectly suited to be distributed by a company that has experience in distributing art house, largely independent and niche films. Furthermore our film would suit thrive most in the independent British market, so a company such as Film Four or Picturehouse would be ideal. When considering which distribution company would suit, we must also take into account the production company. For us, there is a clear winner in this dependent, this being Working Title. Picturehouse would be an ideal company to distribute our thriller for various reasons. Firstly, they have experience in distributing low budget UK films such as 'F' which is a thriller with an extremely low budget of £150,000. Furthermore, seeing as Picturehouse have distributed countless films that are similar to ours, it is clear they have the expertise to ensure our film is distributed successfully.
In terms of exhibition, I personally believe that cinema city would be ideal as our thriller would appeal to an art house, niche market, rather than a mainstream demographic. Also, another reason as to why Cinema City would be perfect to exhibit our film is that they appeal to a young adult demographic, such as University students, with this is being our primary target audience a relationship between our film 'Torpidity' and Cinema City would be perfect. In addition, Cinema City specialises in exhibiting independent low budget films, this is why Torpidity would suit perfectly to their exhibition. We did consider the possibility of putting our film straight on to DVD, but we feel that our film would thrive in a cinema due to our use intense soundscape and beautiful camerawork. 'Torpidity' in our opinion, is made for the cinemas, we want the audience to pay tentative, close and careful attention to all the elements of our psychological thriller to make sure they experience our masterpiece to it's fullest potential.
New technologies would offer different ways to view our thriller film, whether it be through YouTube, iTunes or VOD. If we were too upload our film too YouTube we would be guaranteed to get a larger audience and get our production companies name out there. However, there are some problems with this; if we uploaded our film to YouTube we would lose out on a huge amount of money due too the fact that people could use YouTube to MP4 converters and make copies of our film. Another technology that we could utilise would be social media, such as Facebook or Twitter as we could create a page and get people to raise awareness for it by sharing it. In addition we could pay for the website to advertise our film or company, this could start to create a fan base and an audience for our thriller film. One reason as too why social media would be a great option is that it is simple, effective and has a massive market. For example, there are around 1.86 Billion monthly users on Facebook, this shows how huge the potential audience is, therefore if we can utilise websites such as Facebook and Twitter we can generate an active fan base for our thriller product.
With our thriller being an independent, art house and student produced film there are various opportunities that could provide our film with distribution. These opportunities come in the form of competitions that have been created to encourage young people to enter into the world of film and for students too demonstrate their potential in the form of film production. One company that is very keen to invest in young people films is Cinema City, this company has held many competitions and events to encourage youth into the film industry. One example of an event that Cinema City do is Creative Futures; this is opportunity gives students aged 15-19 who are interested in a career in the creative industries to work in said industry. An event like this would give our production company the opportunity to exhibit our thriller and showcase it too an actual company. Competitions like these are incredible opportunities for first film makers to get experience, possible distributors and recognition for their independent, small budget films. Events and competitions are another reason that Ronnor productions would love to be associated with Cinema City.
Getting a film distributed for any company can be difficult, but when you are small, independent and unknown it's even harder. If you can't manage to get a designated company to distribute your film then you are in a bad situation, for example you can't get your film exhibited in cinemas, meaning your profit is going to be very minimal. Considering we are students we face even more problems, such as we don't have the funds to pay a lot of money for distribution, but it's not just money issues. Due to our age, experience and skill we are vulnerable to exploitation, unfairness and prejudice. In terms of raising publicity and awareness for our film this is much easier, this is due to websites such as Facebook, we are able to share and get our film onto the internet where it can be viewed and digested by people and companies.